ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

Technorati to focus on core customers, Bloggers

Hallelujah, Tech Crunch just reported that Technorati has made some drastic design changes and is commiting to support their core customers, ie. the blogger themselves. For the moment I don’t see very much evidence of real tools or support for bloggers but it is early days.

Last week I saw a demo of the new products, which CEO Richard Jalichandra and VP Engineering Dorion Carroll say reflect the company’s re-dedication to their core audience: bloggers and advertisers.

Hmm, I don’t like the “and advertisers” caveat, but hey, at least they got they have figured out who their customers are.

I wrote an article back in August called “can blogger save Technorati” and here were my list of feature requests:

  • Merging domain names of claimed blogs, I’m sick of having two scores for experiencecurve.com and blog.experiencecurve.com and i’m sure any wordpress and typepad folks would appreciate that one
  • A more meaningful multi-metric “authority” measure, who cares how many linked in the last 6 months, all that measures is link baiting
  • Real blog categorization and vertical blog scoreboards, Boing Boing is not in the same ball park as TechCrunch, or Web-Strategist, or Marketing Profs Daily fix, so lets move on from the top 10K
  • If I have a pro account my blog should get priority indexing :-)
  • Track comments as well as trackbacks
  • Take the lead in establishing engagement metrics
  • Help people build “top ten blog” lists save everyone reinventing it all the time

I’d definitely still like to see some of these features, currently the only thing that I see being evidence of their commitment to bloggers is the “blogger central” area of the new technorati site, which is really a collection of articles of interest to bloggers.

3 Comments, Comment or Ping

  1. I have no trouble with Technorati (or anyone else for that matter) citing advertisers as their core audience — they do have to make money somehow.

  2. Currently I access Technorati from the widget on my blog to see inbound links, what they call “blog reactions”. I used to be able to go to my home, the universe of blogs I favorite and blogs I claimed. Now there is a “front page” button and as far as I could see no way to get back into the area pertaining to my blog unless I go back to following the widget. Usability would be nice.

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