ExperienceCurve by Karl Long

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Social Media and New Marketing Strategy

Jul 11, 2006

Businesses Are Listening

It’s been clear to me since just doing two podcast episodes on a business related topic that I am not in Kansas anymore. The “production value” if you like, has got to be higher on a podcast, and not only that but the level of intimacy/connection with the audience/community seems to be higher as well. Sure, my personality comes through somewhat in my writing, but as Joe Jaffe has said on occasions on his AcrossTheSound podcast (and i’m paraphrasing) when your voice is in someone’s ear it’s another level of attention. Ironically writing is my Achilles heel, I am totally word blind and make amazingly obvious spelling errors all the time. In fact if any of my friends read my blog, the first thing they do is tell me there’s a typo somewhere. On my podcast on the other hand you get to hear my English accent which has been proven to make me sound 20% smarter than I am :-)

Anyway, what inspired this post are some pretty astounding statistics for number of business people and IT people that listen to podcasts.

Some 41 percent of business and IT professionals say they have listened to podcasts on more than one occasion, while 13 percent say they frequently download or listen to them, according to a KnowledgeStorm and Universal McCann joint research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions. Moreover, 32 percent of survey respondents said their use of podcasts has increased or significantly increased in the last six months, and 65 percent said they listen to podcasts for both personal and business interests.

Podcast Listeners 02

Stacy Malone, vice president, interactive media director, Universal McCann, says “podcasts have moved into the Top 10 most frequently accessed types of online content.” She adds, “Podcasts are no longer being used only for pure entertainment value. They are turning into an indispensable, business-critical information tool.”

via MarketingVox: Research: Podcasts Penetrate B2B Mainstream

Needless to say it points to the fact that podcasts are a great communication medium.

I wonder what the top ten types of online content are?

1. Porn
2. Spam
3. Google

I’m kidding

4. youtube
5. myspace profiles
6. movies of Zidane

One Comment, Comment or Ping

  1. Paul McEnany

    Karl-

    I just finished up listening to your first couple podcasts. Good stuff. I’m looking forward to hearing more!

    I think I’m about to hit the podcast critical mass. There are so many good ones to listen to these days, and only so many hours in the day. I’m going to have to quit my job to keep up!

    Paul

    Jul 11th, 2006

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