MySpace has just announced the public beta of its do-it-yourself advertising platform MyAds.
“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream - providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”
MySpace is touting its HyperTargeting ad technology as a way for advertisers to use MyAds to target users based upon their profiles–assuming that they’ve not lied about who they are.
What do you think? Have you had success with advertising on other social networks? Will you give MyAds a try?
- Save & Share
Similar Stories in: Display, Social | Forward: Email This Post
Similar posts you may like...
13 comments on “Breaking: MySpace MyAds Enters Public Beta”
Leave a comment?
- Ask.com Expands Semantic Search Technology
- Find Businesses Faster with Google Maps for Mobile
- Google SEC Filing Fuels Speculation
- Paid Search Ends 2008 On a Positive Note - Up 12%
- Verizon Picks Microsoft for Mobile Search Deal
- Facebook Hits 150 Million User Milestone
- Google Trends Attacked - Again!
- Why a Single Yelp User Could Bring Consumer Review Sites to Their Knees
- Google Wins Lawsuit Over Chinese Brand
- How to use Google Analytics to Track SEO Rankings
- 21 of the Best WordPress Plugins for New Blogs - 190 comments
- Win Copies of Jim Tobin's Book "Social Media is a Cocktail Party" - 57 comments
- Who'll Leave Google First? Marissa Mayer or Matt Cutts? - 42 comments
- 5 Reasons Why Not to Be Shocked by Microsoft Layoffs - 42 comments
- Why I've Never Been More Embarrassed for Yahoo - 41 comments
- Using IE6? Google Thinks You're a Loser! - 39 comments
- Holiday Online Sales Dip for First Time - 31 comments
- Should You Avoid the "Scoble-Dilemma?" - 28 comments
- Digg's Lack of Ad Targeting is Hurting Revenue - 27 comments
- Facebook Growing by 600,000 Users a Day - 26 comments
- Online Reputation Management Free Guide
- 26 Free Social Media Monitoring Tools
- 8 More Social Media Monitoring Tools
- 200+ Internet Marketers on Twitter
- The Five Pillars of Social Media Marketing
- How to Optimize Your Blog Post Titles
- 21 Best WordPress Plugins for New Blogs
- Managing Negative Reviews for Hotels and Small Businesses
- How to Optimize Your Blog Post Permalinks
- Google Reputation Management Advice
Marketing Jobs
Sidebar Sponsors
PILGRIM'S LINKS
POPULAR PAGES
PRWeb Newswire
- The Ultimate Online Accessory for Parents from McKremie.com
- Duro-Last Roofing, Inc. Covers PR Success with Vocus On-Demand Public Relations Management Software
- YourBusinessUmbrella.com Launches Corporate Identity and Branding Packages for Independent Professionals
- Sway Takes the Pulse of America's Most Influential Consumer
Ally Chan Says:
October 13th, 2008 at 2:05 am
If comparing MyAds with the famous PPC program -Adwords. I personally think that MyAds will more benefit us than Adwords. At least we reach who we want to reach, and will generate the quality traffic for the site. Unlike some ppc, spend much money on clicks with low quality lead.
Definitely, I will try on MyAds. Just want test it and see what kind of traffic it will bring me.
Thanks for the update!
fr.
Ally Chan
http://www.allychan.com
Ally Chan’s last blog post..TEchnorati
Saad Kamal Says:
October 13th, 2008 at 4:47 am
Its likely to work only for certain niches. Social media traffic doesn’t convert well for many businesses.
Saad Kamal’s last blog post..Wordpress No-follow Links
Myspace MyAds Says:
October 13th, 2008 at 5:09 am
[...] Breaking: MySpace MyAds Enters Public Beta - Marketing Pilgrim [...]
william Says:
October 13th, 2008 at 6:14 am
This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.
myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.
How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?
I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.
We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.
And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.
sheppy Says:
October 13th, 2008 at 9:05 am
william - I’m not sure where the idea of sharing the wealth has come from..? Social networks don’t necessarily owe their success to their users. They are providing a platform for better social interaction between friends. They also incur huge costs and therefore need a business model to enable them to make money.
Social networks haven’t found a way to monetize what they have, and I’m unsure how sharing their revenue amongst users will help? This will surely bring a money culture to the social network, radically changing the way in which people interact, motivated by money instead, and advertisers might not want to advertise on a site where fraudulent clicks are going to be high.
“Are they giving anything back to the community that has put them where they are”
They have provided a service to connect people together and enable people to chat, share photos, share videos, create groups, make new friends etc. And now they also owe them money? hmm…
Christopher Ross Says:
October 13th, 2008 at 9:10 am
Frankly I gave up on MySpace years ago as a marketing platform but this might be worth it. I’m always happy to give something new a try.
Christopher Ross’s last blog post..Ten Free Photos from Mactaquac Canada
Nick Stamoulis Says:
October 13th, 2008 at 9:17 am
This is a great move on Myspace’s part. I’m surprised it took them this long. Now we will have to wait and see how it pans out. Hopefully the entire website doesn’t turn into one giant advertisement because it will loose visitors. How mnay will leave we will have to wait and see.
Nicole Price Says:
October 13th, 2008 at 9:49 am
Sure, why not? If it works, good, if it does not, nothing stopping me from withdrawing. I however suspect that it is likely to work!
Nicole Price’s last blog post..Mobile Accessories
paisley Says:
October 13th, 2008 at 9:51 am
umm.. william..
“This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.”
IT’S A F***ING FREE SITE!!!
did you think there was just this sinkhole where all the development costs and employees of myspace got their paychecks?
paisley’s last blog post..MySpace MyAds Enters Public Beta
Advertising in Social Networks | The Online Ad Guru Says:
October 13th, 2008 at 10:18 am
[...] the blog Marketing Pilgrim and I consider it a “must read” at the start of each day. A post on that site today notes that MySpaceis moving into public beta of its “MyAds” application to allow [...]
Utah SEO Pro Says:
October 13th, 2008 at 12:10 pm
Funny how they keep copying Facebook strategies.
Utah SEO Pro’s last blog post..Link Metrics for SEO
sheppy Says:
October 13th, 2008 at 4:31 pm
Utah - I think it’s the other way round. I don’t see facebook TV… I don’t see facebook music…. However I see myspace music, myspace tv, and a newly launched ads system. It seems like they are trying their best to get some revenue out of their platform.
Correct me if I’m wrong though!
Downloadic Says:
October 18th, 2008 at 4:16 pm
By the way, they are very creative, too.