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Patrick Algrim is the owner of Hell Yeah Dude. Patrick loves grid layout, information architecture, publication design, and much more. His creativity is available at p41studios.com

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Creative environments and the future of Generation Y

by Patrick Algrim

It’s been an on going interest of mine to find creative environments. Not just to find abstract day jobs, but for the most abstract forms of  work environments. From pure white holding cells where creativity is cultivated, to warehouses full of bent wood and waxed rails. They are the environments in which happiness is born, smiles are made, and good times are expected.

Working with Liberty Board Shop

It started off with a simple e-mail inquiry, where Rob White of Liberty Board Shop asked me for some information about my services. Little did I know that Rob White and Liberty Board Shop would inspire me so much. Not only did they inspire me by giving me complete creative freedom, they inspired me by showing me that companies with good hearts and true passion still live in America. My service was provided to Liberty Board Shop to create what I feel is a beautiful publication where they could share photographs, news, and video. With complete creative freedom I felt drawn to spending almost every moment of my life working on their design. While time was a factor in this project, at only a month and a half both Rob and I felt this project turned out beautifully. While browsing their Web site I stumbled upon video’s that only continued to give me a breath of fresh air. It showed me that people still believe in art, and still seek out true passion and art forms of all types. I think their company is an inspiration to all and should be seen as the true heroes in any industry, with courage to attempt to differentiate and the style to inspire even younger demographics. There seems to be plenty of other companies and blogs who are out to do the same, it’s something I am completely inspired by.

The inevitable problems with Generation Y’s future

Let’s be honest for a moment, all of Generation Y (born 1980 - 1994) are going to find a difficult milestone to overcome. I will be quite honest for a moment and say that I have been fairly spot on for predictions in the internet industry. From being in 5th grade and creating a Web site that shared Midi files (in which I was told, was a dumb idea) - to wanting to create The Internet Lost and Found (which was also told to me was a dumb idea, and was later bought as a government tool). My next predictions for Generation Y I feel are difficult. The elder generations that experienced The Great Depression are still in a vast majority of industries, they have not retired. So we have a mixture of all types of generation gaps and age differences in companies. It seems as though that by hiring young generations, they are keeping them away from becoming competition. Masked by the “college cocky attitude” they seem to call it in larger companies, let’s look for a moment at some of the top internet entrepreneurs. From Mark Zuckerburg to Kevin Rose, all younger generations who made huge impacts on all types of industries. Wouldn’t it seem only logical to hire young generations with large amounts of creativity to try and import that fresh style into an older company? It would, although most students coming fresh out of college don’t get that chance. In fact, most only get small bits of creative input on projects. The few that continue on seem to aspire to make it, but it seems as though that may be only an aspiration, just like playing the lottery. So what does this really mean? In all honesty, without any conspiracy theories, I truly feel as though Generation Y will have a hard time finding jobs, earning more money than previous generations, and ultimately having a hard time being happy with their work environments. All due to a mixture of the things discussed above. Without going too far into ranting and getting depressed, don’t let any of this usual corporate environment ironing flatten you out. As you have seen from Liberty Board Shop, successful companies with true passion still live on!

It saddens me that sales seem to be 70% lies, and that a large majority of internet based companies seem to be just flavors of the week that found a market to make some money from. I won’t say any names in particular because I may hurt mutliple feelings, but I think the video that I linked to really speaks words of what I feel and how I feel. With all that said, we are starting to make products. Products that allow you to enjoy life, feel the breeze, and clear your mind! Expect news on that very soon!

Article written on Sep 14th 2008 / Share This / Tell A Friend!

Discuss

2 total comments, leave your comment or trackback.
  1. To those who feel to continue the discussion - it really does feel as though young creativity is being quieted inside of companies. Are you being held back by the company who hired you for your initial creativity? Is any of your creativity actually being used? Are older generations just afraid of the younger generations impact that they seem to hold so tightly right now? These are all good questions to be asking yourself about your world. Would love some more discussion - but please keep it just that. We need discussion and not obtrusive behavior.

  2. Patrick,
    I often find myself in that very situation of trying to convince those i work with that a more creative approach is going to benefit our company. I work for an internet marketing company, and often times i find myself having to explain why it is best to take a bit longer on the project, so that it can be “standards compliant”, or saying things like “since we are an Internet Marketing company shouldn’t our company website, and products be up to date with the current design on the web?”

    Many times i feel like i am trudging through mud, and fighting an un-winnable battle. I have noticed that as i achieve “little victories” like getting one of our sites on a css gallery, or getting other positive results to my creative suggestions, that they are slowly coming around. I think it is always best to find a balance between creative integrity( not selling out to the man), and “doing what is best for the company”(they do pay the bills).

    In taking a more humble approach, and initiating discussion with out being the artsy designery snob guy, I have found that people are open to listen to my creative input, and at times i think that they wouldn’t know design from a hole in the ground, but it provides an opportunity for me to educate them on my passion… design/development. Yes it can be frustrating, but as i see the change it can be very exciting, and if i don’t see change, I can at least re-assure myself that I am being true to myself, without being obnoxious.

    Well that is my 2 cents… it is a bit rough… not a lot of time this morning :)
    Thanks for another great article… hope to see some more positive discussion

    ~Aaron I

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