MappingTheWeb //

Rarely do I blog about individual products or services. I am not often compelled or inspired by what I see. In the case of Clicky however, the company seems to be doing everything right - from a business perspective and a product strategy.

I’ve been a big fan of Clicky ever since it launched a year and a half ago. The design is elegant, clean, and intuitive. The features are simple, yet functional.

In-depth visitor information and detailed search data are well presented. Users also have the ability to view web statistics via RSS feeds or publish them using a widget. Dashboard customization allows the user to display relevant statistics and hide unwanted information. As a whole, the stat package is easy enough for the average person to understand, yet sophisticated enough for the advanced stat guru to manipulate.

From a revenue perspective, Clicky leverages the quintessential, web 2.0 free-mium model. A combination of advertising and subscription comprises revenues. Licensing also generates some revenues.

What continues to impress me most is the company’s ability to innovate and communicate. Clicky is always tweaking the service, adding new features, eliminating excess, while staying in constant contact with users. User feedback and suggestions are taken seriously and often considered for updates.

In a world where form and function don’t often coexist, Clicky has found a way to bring the two together in a clean, concise manner.

Tags: advertising, analytics, business model, clicky, communication, customization, dashboard, design, feedback, innovation, interface, personalization, product strategy, revenue, rss, search, subscription, web statistics, widget