16 May, 2008
How Important Is Japanese Approval/Acceptance of Western Manga?
Posted by: Rachel In: Polls
Recently, I was at a party where I was able to meet new people who were unfamiliar with the anime and manga fandom. We got to talking about anime and that led to manga and anime in America. While many people were fairly uninformed about anime, most were familiar with manga, and shared their experiences with the medium.
I was asked if anybody in the States wrote manga, and I said yes, they did. Then the question came up if Western manga was popular in Japan. Whoa. That stopped me. Is Western manga popular in Japan, and would it matter if it wasn’t? That’s an excellent question.
To answer the first part, no I don’t think OEL manga (Original English Language) is popular in Japan, and I would even comment that I doubt it even gets printed there. Things are different in Japan when it comes to manga (as in it’s mega popular and accepted by the masses), and while the Japanese do acknowledge foreign mangaka (International Manga Awards) I don’t see them embracing their Western counterparts any time soon.
But does it matter if they do? I say yes and no. Yes it matters if a OEL manga has the Nihon stamp of approval in the sense it gives it authenticity, a major selling point to many fans here in America. No in the sense of, it doesn’t matter as long as a product is high caliber. Interestingly, I see many crappy Japanese manga trump well written OEL in the market. Sad to say, many OEL fail based on the fact they are OEL. It doesn’t matter if the art is killer or the storytelling sublime- I imagine most fans see “Fred Jones” listed as mangaka on a book and said book gets put back down.
How would American manga fare if it was popular in Japan? Would they sell more with a little sticker slapped on the cover stating it’s “Nihon Approved! Now with more Japanese-y Goodness!” How far would a Western mangaka go if they had the backing of a Japanese publisher? Does it matter? Would you buy more OEL if it was sold in Japan? What difference does it make to you? How important is Japanese approval or acceptance of Western manga?
Share your personal thoughts in the comments below on the influence of Japan’s opinion of OEL!