Ask me any AdWords question and I will answer it
May 10th, 2008 by Mike Read more about Google AdWordsHere is the proposal:
If you use Google AdWords to advertise, I want you to immediately leave a comment below and ask me all of your AdWords questions and challenges.
Just do it!
What nags you at night about Google AdWords? What challenges are you running into?
Please tell me!
In return for telling me what challenges you face, I am going to answer every single question on future blog posts.
Why would I take the time to write all these freebie answers?
As you know, we offer an excellent AdWords Guide on www.AdWordsSystemExposed.com. Well, a lot has changed since I first wrote it. While it is still an excellent course and does a wonderful job dealing with the fundamentals, I am in the process of updating it and you will get the answers for free since you are helping me.
So, please leave a comment now so that I can help you with AdWords.
Mike
PS: I also wrote a report recently on AdWords that you can read at www.TheComingAdWordsWar.com
About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike
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Vishen Lakhiani
I already get tons of traffic from search engines and I have #1 search position for my target words. Obviously, there’s no point to using Adwords in my category. So what should I do instead?
[…] Go to the author’s original blog: Ask me any AdWords question and I will answer it […]
Some say use one keyword per adgroup. How ever when we say one keyword, are we not saying all of its mis spellings and typos as well? Meaning a one keyword adgroup really has hundreds. Or do we create a adroup for the one keyword, one adgroupd for all the misspellings, one ad group for all the typos. And should we also for that matter create a adgroup for all the “3 word” long tails, an adgroupd for all the “4 word long tails”, if we have them? Thanks
I always wondered why Google suggest that an adgroup should not contain more than 20 keywords… Well, if the keywords are well targeted and none of the QS are below OK, how much can it harm???
In addition, how many keywords will be preferable, if you promote a site with 1 product, 100 products and 10.000 products, respectively?
I tried the car insurance market with Adwords and actually had difficulties getting traffic build up. Even with broad match I just could not get traffic - even though I was bidding high enough (based on seeing impressions and moving my bids up). I used long tail keywords like car insurance honda civic or car insurance quotes california. So, I guess in one way I was too targeted and did not even get to the point to be able to do split testing and landing page testing.
What’s your advice to break into markets like car insurance, web hosting, contact lenses, etc. ?
I have 1 Adwords campaign with 44 active ad groups within it. Each ad group has many different keyword variations with in it eg: product, buy product, quality product. Some of these don’t get any impressions. Can this bring down the quality score of the whole ad group?
Can a poor performing ad group effect the quality of other ad groups within the same campaign?