We have seen time and time again that Mercedes is open to new ideas and to new ways of reach their fans and customers. Their newest venture is a partnership with the exclusive online community ‘ASmallWorld‘, which will not online give them the opportunity to directly target consumers, but also to interact with them and gain insight on what their customer wants. ASmallWorld’s invite only social network has over 300,000 members from more than 200 countries.
The partnership will consist of an automotive forum for the members, blogs for prominent personalities, as well as an event calender and ASW’s Internet TV. While Mercedes has plenty of forums and blogs as well as their own internet TV site, this partnership will enable them to involve a community and give them a one-stop-shop site. The one thing that I don’t particularly understand or agree with is their website choice. There are plenty of networking sites out there that not only have a bigger audience but also the ability for you to sign-up and not wait for someone to send you an invite. Good intentions - bad execution!
(3 votes, average: 5 out of 5)
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