It’s funny, I would suggest that Apple and Google probably have very different design processes and certainly a very different culture so what is the common denominator?
I think it could well be that they both have very influential people at the executive level in the organization that is focused and passionate about the design of the customer experience, ie. Steve Jobs and Marissa Mayer.
Can you point to the one person in your organization who “owns” the design of the user experience? Do they have the power and influence to effect every aspect of the user experience?
Good article =)
well steve jobs just HATES buttons in general that’s why things are as simplified as they can get and it happens to be a good thing and people work around that concept to produce remarkable products.