Google Placement Report | A Killer Tool

Anyone that is advertising via Google’s content network needs to study the Placement Reports. 

What are Placement Reports?

The Placement Reports allow Google AdWords user to see detailed statistics such as clicks, impressions, costs, and conversion by URL and domain of ads appearing via Google’s content network (AdSense). 

Who should use Placement Reports?

Every Google AdWords users should advertise via Google’s content network and now that this tool is available that means that every Google AdWords user should take advantage of the information that is available.

How to use the Placement Reports?

Placement reports allow you to see which sites (URLS  / domains) are working for you on Google’s content network.  This information has never been available before and now that every AdWords user can get access to it it enables you to do two things:

1) Use the site targeting feature to get more exposure from the sites that are working well for you

2) Use the site exclusion tool to ban sites that are not delivering profitable traffic

3) You can finally see which sites ae the gorillas in your category that are delivering the majority of impressions. 

Continue Learning:

The Definitive Guide To Google AdWords
5 Days to Success With Google AdWords

Google AdWords Blog

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike

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