Australia Day Website Inaccessible
– posted January 26th, 2007 by Laurence Veale Comments (2)
Back in 2000, Sydney hosted the Olympic Games. At the time, Sydney also hosted what is probably the most often cited legal case involving web accessibility. After visiting the Australia Day website, it appears that history is repeating itself.
Around the time of the Sydney Olympics I was working as a web developer in the New South Wales Office of State Revenue, in Parramatta, Sydney.
I worked with really great people there but what struck me most of all was their commitment to web accessibility. They, and other government agencies in Australia took these commitments seriously and were certainly streets ahead of UK and Irish government sites at the time.
Australian Web Accessibility Legislation
This commitment to accessibility may have been due, in no small part, to the strong Australian accessibility legislation in place, so it’s very surprising to see the Australia Day website fail on so many basic accessibility issues. But I’m going to focus on the most fundamental of them, failing to give images a description using the ALT attribute.
No ALT text on images
On the homepage, there is no ALT text description on any of the images used in the navigation. Ideally, images should never be used where text will do, but failing that, ALT text should be used.
It was developed by a company who focus on usability and accessibility. According to their website,
Our proven applications are developed with a focus on usability, W3C accessibility and are thoroughly tested.
JAWS screen shots
Let’s look at the links dialog from JAWS. This is the list of links that JAWS would read out to a blind user.



Meaningless is useless
Here’s an example of some the offending links from the JAWS links dialog :
- page123
- #
- more
- images/tab_aoty-off
As you can see, they are meaningless and completely useless. Another word for “meaning” is “semantics” and HTML should be coded semantically, which is what web standards is all about.
Australian Accessibility Visionaries
What’s really tragic is that there are fantastic skills in Australia. Take Vision Australia, for example, developers of the web accessibility toolbar, a browser plugin used to check the accessibility of websites and a vital addition to the toolkit of many accessibility professionals.
Another example is Australian-based Russ Weakley, one of the world’s best recognised accessibility experts.
So the legislation and the skills are in place, yet the mess that is australiaday.gov.au still happens.
And that’s a “bladdy shame, mate”.
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Categories Accessibility, Design, Site reviews, Spotted, Usability


2 comments so far
1. Joshue O Connor on Jan 26th, 2007 - 12:49
A well put together piece Laurence and it sure if a ‘bladdy shame’, with some good examples of ‘bad’ practice. Many of the issues you raised can also be easily fixed with a little effort on their part. Its funny that the SOCAG case had an impact globally but didn’t seem to ripple (in this instance anyway) just down the road.
Josh
2. Russ Weakley on Jan 27th, 2007 - 23:06
A very good article! It is very sad to see some sites, or development companies still missing the fundamental issues such as alt attributes.
A suggestion: It would have been good to see some existing code snippets and then some suggestions for improving these snippets, for those who may not be aware how alt attributes should be applied.
A criticism: re “Russ Weakley, one of the world’s best recognised accessibility experts”. This is definitely NOT the case. I am a web designer and developer who dabbles in accessibility - mainly working with Roger Hudson on projects that interest us in and around accessibility. There are many people in Australia that I would classify as accessibility experts, who have been working in this area for years, such as:
- Andrew Arch (Vision Australia)
- Sophie Celic (Vision Australia)
- Steve Faulkner (the Paciello Group)
- Roger Hudson (Web Usability)
- Liddy Nevile (La Trobe University and organiser of OzeWai)
- Gian Sampson-Wild (Monash University)
- Sandra Vassallo (e-bility)
Regardless, a well written article - and all that’s left to say is “more please”!
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