Steve Jobs Loves Sonoma County Wine

Posted on Wednesday 13 June 2007

You’ve got to hand it to Steve Jobs, he gets people talking. In his latest Keynote, which I shamefully watched in its entirety last night over a glass of the new Emeritus (formerly goldridgepinot) Sonoma Coast pinot, the man famous for his “reality distortion field” showed off a couple new features of the new Mac operating system set to come out later this year.

One feature in particular, Stacks, caught my eye because I thought I spied the words Sonoma and Winery while he was demoing the feature. I hit rewind, slowed it down and sure enough, there it was, a pdf file of Sonoma County Wineries.

Nice! Now let’s see if the rest of Mac-topia takes notice.

Now lest you think that this is a fluke, or that Jobs doesn’t compulsively obsess over every single detail of his Keynotes and commercials, consider the following story which ran just this Monday analyzing one of the new iPhone commercials:

The section showing internet features of the phone highlights New York Times stories about the Democratic take-over in Congress. A neighboring story is about a key resignation at the White House. A related television ad on the site shows a headline about scandal pressures on the GOP, and the main close-up story is about the burdens of housing costs as incomes stagnate.

Nope, this inclusion was most definitely on purpose. Jobs loves him some SoCo juice.


2 Comments for 'Steve Jobs Loves Sonoma County Wine'

  1.  
    June 13, 2007 | 12:37 pm
     

    Quick! Put off your iPhone purchase and buy your SoCo juice now before incomes stagnate and Jobs hordes it all!! :)

  2.  
    June 13, 2007 | 12:53 pm
     

    !!!

    Too funny.

    :P

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