I didn’t think it kosher to interfere with the contest while it was taking place (click here for all the details) but I feel like I have a winner for El Jefe’s write-the-back-of-label and win a case of wine contest. My inspiration comes from a catchy litle ditty that you may recognize from a few summers back.
Uh huh, this is my %@#$!
All the girls stomp your feet like thisLet me hear you say this %@#$! is bananas
B-A-N-A-N-A-S
(This %@#$! is bananas)
(B-A-N-A-N-A-S)Again
This %@#$! is bananas
B-A-N-A-N-A-S
(This %@#$! is bananas)
(B-A-N-A-N-A-S)Ooooh ooh, this my %@#$!, this my %@#$!
Signed, El Jefe & Fermento
Bonus points if Fermento can blend it to smell like bananas.
Anyway, as you can see, if I had entered I surely would have stolen the prize from other deserving customers, which clearly would have been wrong. Instead I give of my creative genius freely. Well, except that it really isn’t my creative genius, but that’s for the copyright lawyers to sort out.
That %@#$! you’re smokin is some good %@#$!
uh huh uh huh
But don’t you see? By tapping into the public’s popular consciousness you’ll never ever again have to answer the question: “So Jeff, does %@#$! mean s**t or f**k?” Which can lead to uncomfortable silence in the tasting room.
Plus you are aligning your brand with a chick who is smokin hot. It’s genius I say, GENIUS!
:p
One thing I can assure you of is that “uncomfortable silence” NEVER happens in our tasting rooms…:)
But I do agree that aligning our brand* with Smokin Hot Chick would absolutely be genius - Soooper Genius!
*It goes without saying, our brand isn’t the only thing I would like to align…