My Sponsored Breakfast

Wed, Feb 20, 2008 Author:Eric

I came into work this morning much like any other day - except for one glaring difference. My breakfast was sponsored by 3 different companies promoting 3 completely different things. I included this picture below which is the view from where I sit…

Continental sponsored my breakfast bag, North Fork bank sponsored the coffee cup, and TBS - Frank TV sponsored my napkin! I joked that I was well on my way to a full CPM impression for each of these folks. Now, I do not blame my coffee stand man on the corner (near Union Square) because he probably has no control over this type of thing. I do however call into question the strategy behind allowing so many different brands to come together to affect my breakfast.

I know there are some cynics out there that will simply say “well, you are writing about the brands so they are getting what they want” and my response is simply: “Yes, this is a marketing blog!” Whoever placed these add buys will be happy I linked to the companies anyways

I have a tendency to over analyze the things around me - and my sponsored breakfast is no exception.

All this for $2.00…how many ads before its free?

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ben21 7 months ago 1 point
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Those always kind of seemed like a waste of money to me, sure it saves money for the street vendors, but for the marketer how do you measure that type of impression?

Maybe branded wrapped street carts are next...they wrap advertising around everything else these days.

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EricFriedman 7 months ago 1 point
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Not a bad idea. I think the actual fact here is that multiple marketers are actually approaching these street vendors and providing them with free stuff for them to distribute. They probably just base success on the amount of sales a vendor has in a week and try to generate some sort of reach and frequency. I will admit that there is value in having a sponsored bag sold in and around certain areas in NYC - especially around certain hubs of businesses.

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