Interactive Shoe Design From Vans

Thu, Mar 15, 2007 Author:Lee

Brands, Business, Consumers, Interactive Advertising, Internet, Marketing 2.0, Marketing Blogs, Marketing Podcast, Podcasts, Technology

The online shopping portal for Vans shoes allows visitors to customize their shoes. I recently discovered this function while researching our interview with Doug Palladini, VP of Marketing for Vans. I had so much fun with the site that I ended up ordering a customized pair of Vans.

I think all brands should leverage technology to improve custom interaction. Whether it’s sales or product information discovery online, the customer experience should be captivating and cool. Chipotle.com does this very well too - have you ever designed a burrito online? If not, try it - I guarantee you will love it.

Technorati Tags: vans, marketing.fm, marketing podcasts, customizable shoes, interactive experience, customers, chipotle, marketing blogs

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Lee - author of Marketing.fm.

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chipotle-eater 1 year ago 1 point
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I agree with you that both the vans and the chipotle website are really cool, but they also leave me a bit depressed about the future of the internet.

It's really great having these sites, but it's really awful when companies build them using technologies that will exlude people. Flash (the technology behind both sites you listed) is not usable for blind individuals and is difficult for vision impaired users to modify to make it readable.

The result is that search engines also have a hard time finding the data. In the chipotle faq is an entry about gluten free, but doing a search for that information returns zero results:
http://www.google.com/search?q=site%3Achipotle....

My message is that these tools should be built using Ajax in a manner that degrades to plain text - otherwise you shut out both vision impaired users and search engines. Neither is a segment you want to lose.

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http://chipotlog.com

roxanna 11 months ago 1 point
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design a vans

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