Recently YouTube has been used by some smart marketers as a way to generate buzz about their products. This has resulted in some of the more amazing stories that involve somewhat small companies and low marketing budgets result in hit products for the holiday season.
Some great recent examples include a radio controlled helicopter that experienced high demand after it virally spread from email to email, and everybody wanted one. Another great example is the BlendTec blender that has been generating a huge buzz. Below is an example of the video:
Starring the head of the company BlendTec has gone on to be featured on the Today show and become a huge hit. The videos continue to come out and there is even a pretty decent mini-site devoted towards the blending craze.
How can you capture the same buzz?
Well lets look at what is involved with the two products above:
1. Both have a good story
2. Both immediately show what the product is capable of
3. It appears you can reproduce the results of the video in your own home in seconds (except for blending the crazy stuff of course)
Not to say that this is a link of how to accomplish a viral video, but rather look at what makes it “work”. These principles should apply to any short promotion that you may try, or else it gets too complicated.
I think its very important to note that if your goal is to “create a viral video seen by millions” you probably will not succeed. But, if your idea is to “create a product that will help create meaning and solve a problem” then you will. Finding the right vessel or medium for your message is an important part of marketing your product or service, but it should not BE the product or service.
Technorati Tags: viral video, blendtec, youtube, will it blend, marketing.fm, marketing 2.0, marketing, advertising, online ads, online marketing
Wed, Jan 3, 2007 Author:Eric
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