The Launch of a Company
Early last summer, the idea of [seriously] starting a side design company started bouncing around in my head. I had always wanted to do it, and knew that I would one day, just didn’t know when. So later in that summer, I was talking with one of my old colleagues from school, and he mentioned that he wanted to do the same thing one day. Well, that was almost a no-brainer for me to think “why wait?”
So at the start of August, we began talks of a company. We had also scooped up a third person, another guy who I had classes with in school. We started from absolute rock bottom, just three guys who wanted our own company. No name. No solid plan. Nothing. And now…
So it took about 5 months to do all of the planning, business plan writing (which is kind of useless now), copy writing for website, designing, and building the site. 5 months went by pretty fast, and now we are live, running, and open for business. We’ve also been maintaining a blog in conjunction with going through this whole company building process.
We’ve written about our logo concept, all the way to things like directing your writing. We plan to write alot more now that we have the time to focus on it.
So yes, Tridea Design is the name and we are looking for it to be an interesting year. We are all pretty new at owning a business, so alot of this will be a big learning experience. We want to treat it a little differently than the freelance that we’ve done. Of course all of this is aside from my normal 9-5 job, so 2007 is looking to be an extremely busy year for me, but I wouldn’t have it any other way.
5 Comments
Great Logo, and congrats on the launch. One thing I’m curious about though - do you think the idea behing ‘Tridea’ and the logo will always be centered around the 3 personas that make up the company, or would it later evolve into 3 tenets/philosophies or 3 other facets that communicate something unique about the company? The reason I ask is this: what if, say, a couple years from now the company is thriving and now has a staff of 10? Or does it even matter? I suppose sixApart started out the same way and now they have like 50 staff or something. I think generating a company name is an enormously difficult task, hats off to you for getting this far!
Congrats…I hope things go well for you. I will keep an eye out and watch you grow.
Thanks guys! Jim, to answer your question, our idea behind Tridea is the three core values that you see on the home page of the site: creativity, simplicity, communication. The one idea being us as a company, providing a service.
Our first thought with the name was that was “three guys, one idea.” But you raise a good question on if we were to grow, then what? So we deciding to base the name of the company on three core values that we will practice as we progress.
Maybe I should have mentioned his stuff in the entry.
Congratulations and best of luck for the future!
Thanks Steve!