I pretty much want one thing from my weekly sports periodical… Sports. There is one issue a year from the only sports periodical that I subscribe to that is not focused on sports, the Swimsuit issue. Even if it was focused on the upcoming season’s hot swimwear (which it’s not), that still would be out of place in a magazine devoted to sport. We get too much sexual marketing in the regular pages of Sports Illustrated as it is. But that’s a different soap box for a different day.

I was very pleased to see in the “Letters” section of the February 4, 2008 issue, there is a box at the bottom that describes how subscribers can “opt out” of the Swimsuit issue. I was glad to see that. In the past, I have simply thrown the issue directly into the trash. I have been a SI subscriber for over 20 years. The Swimsuit issue regularly has the highest single issue page count of the year. They offered a service that I just didn’t want. Sports Illustrated and their parent company Time Inc. made it very easy for me to “opt-out” of the Swimsuit issue.

If you would like to opt out of the Swimsuit issue, simply call (866) 228-1175. You’ll need your account number, which is on the cover of your issue above your name.  Today, February 4th is the last day to opt out for this year’s issue, so act now.

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