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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Naming Search Simplified On Your iPhone »

Posted Jul 17, 2009

Marketing, Memory and the Mind »

Posted Jul 16, 2009

Old GM Threatening New GM? »

Posted Jul 15, 2009

Loss of Focus and Line Extension »

Posted Jul 14, 2009

Aston Martin's Brand Strategy Abomination »

Posted Jul 13, 2009

Differentiation Takes Place in the Mind »

Posted Jul 12, 2009

Brand Recall and the Mind »

Posted Jul 11, 2009

Ad Copy Testing Defined »

Posted Jul 10, 2009

The Power of the Specialist Brand »

Posted Jul 09, 2009

Changing Minds in the Marketplace »

Posted Jul 08, 2009

How Far Can The Marlboro Brand Stretch? »

Posted Jul 07, 2009

Simplicity: A Powerful Brand Strategy »

Posted Jul 06, 2009

The Mind and Purchase Decisions »

Posted Jul 05, 2009

Engaging Influentials: Twitter and Beyond »

Posted Jul 04, 2009

Days of the Logo Numbered »

Posted Jul 03, 2009

Marketing Luxury Brands Q&A »

Posted Jul 03, 2009

Marketing Luxury Brands Q&A »

Posted Jul 02, 2009

When The Brand Appeal Just Isn't There »

Posted Jul 01, 2009

What Are Brand Attributes? »

Posted Jun 30, 2009

Creative Debate: London's 2012 Olympic Logo »

Posted Jun 29, 2009