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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Chinese Naming Strategy Q&A »

Posted Jun 06, 2009

GM: Titanic of Brands »

Posted Jun 05, 2009

The Importance of Brand Heritage »

Posted Jun 04, 2009

Branding Lesson Found In GM's Rubble »

Posted Jun 03, 2009

Brand Management: Converting Crisis To Victory »

Posted Jun 02, 2009

A Counterfeit Brand Quandary »

Posted Jun 01, 2009

Perceived Quality: Critical Asset For Brands »

Posted May 31, 2009

Keys To Impactful Name Design »

Posted May 30, 2009

Ford's Fruitful Brand Strategy »

Posted May 29, 2009

Brand Management From The Field »

Posted May 28, 2009

Local Brand Dominance »

Posted May 27, 2009

Branding Debate: Are People Brands? »

Posted May 26, 2009

Testing Marketing Competence »

Posted May 25, 2009

Promoting A New Name »

Posted May 24, 2009

The Power of Brand Consistency »

Posted May 23, 2009

Branding: The Next Generation »

Posted May 22, 2009

Trademark Statistics Reflect Economy »

Posted May 21, 2009

Marketing Challenge: Analytics Versus Creativity »

Posted May 20, 2009

Great Moments in Naming: Twitter »

Posted May 15, 2009

Brand Building in the Face of Fear »

Posted May 14, 2009