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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Marketing and Reality »

Posted Jul 26, 2009

2009 Superbrands Rankings Shock »

Posted Jul 25, 2009

A Brand Consulting Offer For GM »

Posted Jul 24, 2009

New Brand Strategies For GM »

Posted Jul 23, 2009

Transforming Digital Chaos To Brand Equity »

Posted Jul 22, 2009

Customer Experience Defining Value In Retail »

Posted Jul 21, 2009

Benefits of the Corporate Brand »

Posted Jul 20, 2009

Corporate Branding Strategy Defined »

Posted Jul 19, 2009

Naming Influencing Appetites »

Posted Jul 18, 2009

Naming Search Simplified On Your iPhone »

Posted Jul 17, 2009

Marketing, Memory and the Mind »

Posted Jul 16, 2009

Old GM Threatening New GM? »

Posted Jul 15, 2009

Loss of Focus and Line Extension »

Posted Jul 14, 2009

Aston Martin's Brand Strategy Abomination »

Posted Jul 13, 2009

Differentiation Takes Place in the Mind »

Posted Jul 12, 2009

Brand Recall and the Mind »

Posted Jul 11, 2009

Ad Copy Testing Defined »

Posted Jul 10, 2009

The Power of the Specialist Brand »

Posted Jul 09, 2009

Changing Minds in the Marketplace »

Posted Jul 08, 2009

How Far Can The Marlboro Brand Stretch? »

Posted Jul 07, 2009