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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

What Are Brand Attributes? »

Posted Jun 30, 2009

Creative Debate: London's 2012 Olympic Logo »

Posted Jun 29, 2009

Digital Marketing and the New Push / Pull Dynamic »

Posted Jun 28, 2009

The Metrics of Branding »

Posted Jun 27, 2009

How Do I Judge Marketing Firms? »

Posted Jun 26, 2009

Building Brands Online in the Post-Sales Market »

Posted Jun 25, 2009

Beware of Marketing Gurus »

Posted Jun 24, 2009

5 Reasons Gillette Is The Best A Brand Can Get »

Posted Jun 23, 2009

When Dictionaries and Trademarks Clash »

Posted Jun 22, 2009

Great Moments in Naming: Academy Awards 'Oscar' »

Posted Jun 21, 2009

Marketing Warfare Revisited »

Posted Jun 20, 2009

Eddie Bauer: Climbing to Higher Brand Peaks »

Posted Jun 19, 2009

Online Naming Facing Major Change »

Posted Jun 18, 2009

Small is Beautiful for Brands »

Posted Jun 17, 2009

Brand Centric CEO's Will Rule The Day »

Posted Jun 16, 2009

Brand Migration: Navigate the Passage »

Posted Jun 15, 2009

Defying The Genericizing of Brands »

Posted Jun 14, 2009

Brand Reactions To Anxiety »

Posted Jun 13, 2009

Great Moments in Branding: Neil McElroy Memo »

Posted Jun 12, 2009

Great Moments in Branding: Neil McElroy Memo »

Posted Jun 12, 2009