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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

How Will Starbucks Strike Back? »

Posted May 02, 2009

Lessons from the Top 100 Global Brands »

Posted May 01, 2009

Top 100 Brands Wield Power Over S&P 500 »

Posted Apr 30, 2009

Brand Transformability In A Down Economy »

Posted Apr 29, 2009

Word Collisions: The Odd Couples Of Naming »

Posted Apr 28, 2009

The Metrics of Brand Equity »

Posted Apr 27, 2009

The Seven Markers of Passion Brands »

Posted Apr 25, 2009

Of Threats, Boycotts and Brands »

Posted Apr 24, 2009

When Your Name is Your Promise »

Posted Apr 23, 2009

Jaguar: Victim of Inherited Brand Perceptions »

Posted Apr 22, 2009

What Pepsi and Coke can Learn from Tobacco Brands »

Posted Apr 21, 2009

Recession Marketing Success Requires Boldness »

Posted Apr 20, 2009

Case Builds for Recession Advertising »

Posted Apr 19, 2009

Recession Advertisers Reap Rewards »

Posted Apr 18, 2009

The Decline of Differentiation »

Posted Apr 17, 2009

10 Do's and Don'ts For Smart Naming »

Posted Apr 16, 2009

Tropicana's Costly Listening Lesson »

Posted Apr 15, 2009

Economic Downturns and ROI Scrutiny »

Posted Apr 14, 2009

The Danger of Category Short-Sightedness »

Posted Apr 13, 2009

The New Positioning »

Posted Apr 12, 2009