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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Brand Naming Humans Proves Promotional »

Posted Sep 26, 2009

The Anti-laws of Luxury Marketing #9 »

Posted Sep 25, 2009

Saturn’s Marketing Lesson Is One To Remember »

Posted Sep 24, 2009

Digital Marketing: Economic Recovery and Insight »

Posted Sep 23, 2009

Brand Perceptions, Slogans and the Mind »

Posted Sep 22, 2009

Creating The Brand Halo Effect »

Posted Sep 21, 2009

How Can I Differentiate A Commodity? »

Posted Sep 20, 2009

The Anti-laws of Luxury Marketing #8 »

Posted Sep 19, 2009

Creative Strategy Importance: Visual or Verbal? »

Posted Sep 18, 2009

Mastering The Multiple Brand Strategy »

Posted Sep 17, 2009

Building Brands One Memory At A Time »

Posted Sep 16, 2009

Of Sub-Brands and Line Extensions »

Posted Sep 15, 2009

Hire A Marketer To Lead: A Business Mandate »

Posted Sep 14, 2009

Double Branding's Disadvantage »

Posted Sep 13, 2009

The Anti-laws of Luxury Marketing #7 »

Posted Sep 12, 2009

Simply Different: A Brand Advantage »

Posted Sep 11, 2009

Brand Architecture Defined »

Posted Sep 10, 2009

Line Extensions: Pulling Brands Off Course »

Posted Sep 09, 2009

Innovation Is Not A Strategy »

Posted Sep 08, 2009

Category Builders vs. Category Killers »

Posted Sep 07, 2009