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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

The Anti-laws of Luxury Marketing #3 »

Posted Aug 16, 2009

Influencing Brand Perceptions Via Biased Research »

Posted Aug 15, 2009

Building Brand Awareness »

Posted Aug 14, 2009

Brand Building and the Love Strategy »

Posted Aug 13, 2009

Indirect Influencers and Purchase Decisions »

Posted Aug 12, 2009

What Is Necessary For A Branding Exercise? »

Posted Aug 11, 2009

Building a Brand vs. Building a Business »

Posted Aug 10, 2009

The Anti-laws of Luxury Marketing #2 »

Posted Aug 09, 2009

Brand Failure From The Vine »

Posted Aug 08, 2009

Variable Pricing and Brand Destruction »

Posted Aug 07, 2009

Brand Naming Analysis »

Posted Aug 06, 2009

Don't Underestimate Chinese Marketers »

Posted Aug 05, 2009

The Anti-laws of Luxury Marketing #1 »

Posted Aug 04, 2009

How Do I Get My Marketing Clients To Focus? »

Posted Aug 03, 2009

The Advertising Genius of Bill Bernbach »

Posted Aug 02, 2009

The Marketing and Branding of Nations »

Posted Aug 01, 2009

Does White Space Increase Advertising Effectiveness? »

Posted Jul 31, 2009

Short-Term Gains and Brand Damage »

Posted Jul 30, 2009

Net Promoter Score Defined »

Posted Jul 29, 2009

How Stakeholders Perceive Benefits »

Posted Jul 28, 2009