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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Testing Marketing Competence »

Posted May 25, 2009

Promoting A New Name »

Posted May 24, 2009

The Power of Brand Consistency »

Posted May 23, 2009

Branding: The Next Generation »

Posted May 22, 2009

Trademark Statistics Reflect Economy »

Posted May 21, 2009

Marketing Challenge: Analytics Versus Creativity »

Posted May 20, 2009

Great Moments in Naming: Twitter »

Posted May 15, 2009

Brand Building in the Face of Fear »

Posted May 14, 2009

The Birth of Brand Management »

Posted May 13, 2009

Mistakes Shape Recession Marketing »

Posted May 12, 2009

Brand Inspiration From The Far East »

Posted May 11, 2009

Naming: The Art of Clipping »

Posted May 10, 2009

Painful Naming Lessons »

Posted May 09, 2009

The Impact of Culture on Branding »

Posted May 08, 2009

Starbucks Extension Tempts Failure »

Posted May 07, 2009

Naming a New Brand vs. an “Enhanced” Brand »

Posted May 06, 2009

A Brand Autopsy »

Posted May 05, 2009

Marketing's Two Guarantees »

Posted May 04, 2009

Alternative Marketing Now Traditional »

Posted May 03, 2009

How Will Starbucks Strike Back? »

Posted May 02, 2009