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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Why Retailers Call The Shots »

Posted Feb 19, 2009

The End of Brands as We Know Them? »

Posted Feb 18, 2009

Don’t Make A Naming Compromise »

Posted Feb 17, 2009

Discounts in Trials: Good or Bad? »

Posted Feb 16, 2009

The 'Radical' Customer Advisory Board »

Posted Feb 15, 2009

Great Moments in Advertising: Morton Salt »

Posted Feb 14, 2009

What are the Measures of Brand Value? »

Posted Feb 13, 2009

Building a Strong Brand in Turbulent Times »

Posted Feb 12, 2009

The Michael Phelps Endorsement Factor »

Posted Feb 11, 2009

Marketers and the Media »

Posted Feb 10, 2009

Marketers vs Consumer Expectations »

Posted Feb 09, 2009

Brand Positioning Basics »

Posted Feb 08, 2009

BrandQuote - February 7 »

Posted Feb 07, 2009

Can Marketers Increase Share Price? »

Posted Feb 06, 2009

When Naming Turns Deceitful »

Posted Feb 05, 2009

Merging on the Ridiculous »

Posted Feb 04, 2009

The “New” Info Shopper Is Gender Neutral »

Posted Feb 03, 2009

Sponsorships: Threatening Brands? »

Posted Feb 02, 2009