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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Exploit Advantages in Chinese Brand Naming »

Posted Sep 05, 2009

Brand Strategy: The Flanking Move »

Posted Sep 04, 2009

Category First. Brand Second. »

Posted Sep 03, 2009

Why Should GM Give Marketing Any Respect? »

Posted Sep 02, 2009

Brand Positioning and Perceptual Maps »

Posted Sep 01, 2009

The President Barack Obama Brand »

Posted Aug 31, 2009

The Obama Marketing Lesson »

Posted Aug 30, 2009

The Anti-laws of Luxury Marketing #5 »

Posted Aug 29, 2009

Marketing and Mathematics »

Posted Aug 28, 2009

Leading Brands Are Positioned »

Posted Aug 27, 2009

Covering Up The Fall Of TV Advertising »

Posted Aug 26, 2009

Viral Brand Crisis and Strategy »

Posted Aug 25, 2009

Brand Analysis: President Barack Obama »

Posted Aug 24, 2009

The Anti-laws of Luxury Marketing #4 »

Posted Aug 23, 2009

The Return Of Levi's 501 Brand »

Posted Aug 22, 2009

Branding Anything and Everything »

Posted Aug 21, 2009

Branding and Morality »

Posted Aug 20, 2009

GM's Appointment Shows No Respect for Marketing »

Posted Aug 19, 2009

Holistic Marketing Explored »

Posted Aug 18, 2009

Marketers, Management and the Mind »

Posted Aug 17, 2009