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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

The Changing Landscape Of Brand Language »

Posted Jun 23, 2017

Society Wants More From Brands »

Posted Jun 22, 2017

From Contraband To Desired Brand »

Posted Jun 15, 2017

How Brands Can Best Leverage Data »

Posted Jun 12, 2017

Brands Must Retire The AIDA Model »

Posted Jun 09, 2017

Ad Blocking: A Conundrum For Brands »

Posted Jun 08, 2017

The Origins Of Brand Positioning »

Posted Jun 07, 2017

Is Brand Experience The New Sugar? »

Posted Jun 05, 2017

Brand Architecture And The Parent Brand Threat »

Posted Jun 02, 2017

Live TV In Decline: What Brands Should Know »

Posted Jun 01, 2017

Rebranding Strategy Guide »

Posted May 29, 2017

How Brand Values Engage The Consumer Brain »

Posted May 27, 2017

6 Rules For Building Brand Authenticity »

Posted May 25, 2017

The Sound Of Brand Differentiation »

Posted May 24, 2017

3 Keys To Increasing Return On Ad Spend »

Posted May 23, 2017

14 Ways Brands Can Evaluate Customer Journeys »

Posted May 22, 2017

How Televangelists Achieve Brand Success »

Posted May 18, 2017

Crafting Brand Stories That Inspire And Resonate »

Posted May 18, 2017

The Five Pillars Of Brand Likeability »

Posted May 17, 2017

How AI Threatens Advertising And Brands »

Posted May 16, 2017