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Branding Strategy Insider By Derrick Daye

Member Since 2008 of the Marketing Community

Recent Posts

Rethinking How To Reach Brand Audiences »

Posted Aug 29, 2014

Repositioning The Competition »

Posted Aug 28, 2014

Customer Co-Creation For Greater Brand Outcomes »

Posted Aug 27, 2014

Repositioning vs. Rebranding »

Posted Aug 26, 2014

Brand Offering: The Deep Or Wide Strategy? »

Posted Aug 25, 2014

How To Gain Stakeholder Buy-In For Rebranding »

Posted Aug 22, 2014

How Brands Generate Value »

Posted Aug 21, 2014

Guide To Mastering The Customer Brand Experience »

Posted Aug 20, 2014

Differentiating A Pharmaceutical Commodity »

Posted Aug 19, 2014

Defining Your Brand Purpose »

Posted Aug 18, 2014

Why Women Will Redefine Brands »

Posted Aug 15, 2014

20 Ways To Kill Dull Products »

Posted Aug 14, 2014

4 Reasons To Maintain Different Brands »

Posted Aug 13, 2014

Brand Marketing Versus Inequality »

Posted Aug 12, 2014

Creating Brand Controversy: How Far Is Too Far? »

Posted Aug 11, 2014

The Best Corporate Structure For Brand Building »

Posted Aug 07, 2014

Big Brand Dynamics: Rise Of The Super-Platforms »

Posted Aug 04, 2014

All Brands Require A Reason For Being »

Posted Aug 01, 2014

Brand Value And Brand Legacy »

Posted Jul 30, 2014

The End Of The Unique Selling Proposition? »

Posted Jul 29, 2014