Comments
7 CommentsI just signed up for three days worth of ads on Facebook. My school, FGCU, and a neighboring school is priced at $5 for one day (which supposedly means 10,000+ banner views). I ran a targeted ad for 3 days for both schools ($30) with 60,000 projected views, but received virtually no responses! Anyone had similar experiences? Has anyone succeeded with this type of marketing? If so what techniques or strategies did you employ?
I was thinking, since I am targeting a college I should just post a picture of a hot, scantily clad blond in a pink bathing suit rubbing up against a bottle of stoli with FREE Website wrapped up in MARQUEE.
synerjy
Written Feb. 4, 2007 / Report /
I don't think that kind of advertising works, for a better return on investment you should opt for pay per click advertising since you will only pay when a visitor clicks on your link, also forget about banners, since people tend to avoid cilcking on them
Scrivs
Written Feb. 4, 2007 / Report /
Since the Facebook marketing is so targetted usually for local events or sales, I would think offline advertising would work better in this case. Either that or you would have to make a really compelling ad that made people want to click. Most of them just seem like cookie cutter ads that no one is going to pay attention to while looking at the pics of the hot chick drinking her beer.
seopher
Written Feb. 4, 2007 / Report /
Facebook marketing is like any other form of banner CPM stuff, largely pointless.
Not only do the majority of users have banner-blindness but CPM is a bad idea on a shoestring budget.
If you go for CPC (cost per click) ads then not only are you only paying when people actually click your ad but it should perform better in general.
Look to Google Adwords for managing your campaign, I really think you'll get better responses because it's more targetted and you're only paying out when someone clicks through.
Michael
Written Feb. 4, 2007 / Report /
I tend to agree with Scrivs but with Facebook Flyers selling for $5 a piece I think a bunch of students will take the plunge. I also suspect that the $5 seems like so little that many clubs and organization will simply buy the ads without much thought...
chris
Written Feb. 4, 2007 / Report /
Does $5 get you much clicks? Almost every review I've read about posting flyers on Facebook has resulted in little to no activity. But maybe the people who have better luck with the system are happy with it and have nothing to write about.
oniTony
Written Feb. 4, 2007 / Report /
when I'm on Facebook, I'm there to <strike>stalk</strike> <strike>check up on</strike> chat with friends. Make / comment on notes, etc. I'm in my network of people of choice, so even if I do see your ad (it's positioned such that it can easily be ignored), it needs to be really compelling to pull me away from what I'm doing.
Michael
Written Feb. 4, 2007 / Report /
I think the issue is that club funding sees it as a disposable cash so nobody really thinks about it twice. Do clubs and student organizations have the resources to track clicks?
I also don't think that clubs would do Facebook exclusive advertising so it would be hard to track how well their ad campaigns are doing. They figure that it is worth it since Facebook is such a big thing.
Hurray for Facebook.