9rules Marketing Community http://9rules.com/marketing Content from the 9rules Marketing Community. en Wed, 17 Oct 2018 11:37:25 +0000 <![CDATA[The New Era Of Brand: Data, AI & Consumer Control]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/Azr2b7-DNDk/the-new-era-of-brand-data-ai-consumer-control.html Tue, 16 Oct 2018 07:10:59 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/Azr2b7-DNDk/the-new-era-of-brand-data-ai-consumer-control.html <![CDATA[Ecommerce Microservices: The Good, the Bad and the Ugly]]> https://www.getelastic.com/microservices-the-good-the-bad-and-the-ugly Mon, 15 Oct 2018 12:00:52 +0000 https://www.getelastic.com/microservices-the-good-the-bad-and-the-ugly <![CDATA[B2B ecommerce: the four challenges to face for long-term growth]]> https://www.getelastic.com/b2b-ecommerce-doesnt-difficult Mon, 15 Oct 2018 11:00:25 +0000 https://www.getelastic.com/b2b-ecommerce-doesnt-difficult <![CDATA[The Convergence Of B2B And B2C Brand Marketing]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/MWJyjP5006g/the-convergence-of-b2b-and-b2c-brand-marketing.html Mon, 15 Oct 2018 07:10:03 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/MWJyjP5006g/the-convergence-of-b2b-and-b2c-brand-marketing.html <![CDATA[Three Ways AI Will Make Us Better Marketers]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/-QYU7EDiJa0/three-ways-ai-will-make-us-better-marketers.html Fri, 12 Oct 2018 07:10:52 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/-QYU7EDiJa0/three-ways-ai-will-make-us-better-marketers.html <![CDATA[How Emotions Drive B2B Purchase Decisions]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/-AXnyXKHpao/how-emotions-drive-b2b-purchase-decisions.html Thu, 11 Oct 2018 07:10:16 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/-AXnyXKHpao/how-emotions-drive-b2b-purchase-decisions.html <![CDATA[Top 3 Reasons Why 84% of Digital Transformation Projects Fail]]> https://www.getelastic.com/top-3-reasons-why-digital-transformation-projects-fail Tue, 09 Oct 2018 15:04:35 +0000 https://www.getelastic.com/top-3-reasons-why-digital-transformation-projects-fail <![CDATA[Migrating Multiple Brands To One]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/Cj505uoCg6k/migrating-multiple-brands-to-one.html Tue, 09 Oct 2018 07:10:12 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/Cj505uoCg6k/migrating-multiple-brands-to-one.html <![CDATA[Brands: Society’s Change Agent]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/G5aB-sjxrs4/brands-societys-change-agent.html Mon, 08 Oct 2018 07:10:21 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/G5aB-sjxrs4/brands-societys-change-agent.html <![CDATA[B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done]]> https://www.getelastic.com/b2b-commerce-has-arrived Thu, 04 Oct 2018 23:03:57 +0000 https://www.getelastic.com/b2b-commerce-has-arrived <![CDATA[3 Ways To Ensure Your Storytelling Is Meaningful]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/xzRpjndP5Mk/3-ways-to-ensure-your-storytelling-is-meaningful.html Tue, 02 Oct 2018 07:10:30 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/xzRpjndP5Mk/3-ways-to-ensure-your-storytelling-is-meaningful.html <![CDATA[How Brands Are Building Personal Relationships]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/gvc-mge3n50/how-brands-are-building-personal-relationships.html Mon, 01 Oct 2018 07:10:39 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/gvc-mge3n50/how-brands-are-building-personal-relationships.html <![CDATA[How Brands Can Use Story To Inspire Social Change]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/voxUwKH-xFg/how-brands-can-use-story-to-inspire-social-change.html Wed, 26 Sep 2018 07:10:35 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/voxUwKH-xFg/how-brands-can-use-story-to-inspire-social-change.html <![CDATA[Why is it so hard to monetize experience?]]> https://www.getelastic.com/hard-monetize-experience Tue, 25 Sep 2018 18:44:44 +0000 https://www.getelastic.com/hard-monetize-experience <![CDATA[The Power Of Localizing Your Brand Message]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/g3rahYL5ufI/the-power-of-localizing-your-brand-message.html Mon, 24 Sep 2018 07:10:35 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/g3rahYL5ufI/the-power-of-localizing-your-brand-message.html <![CDATA[Four Things You May Not Know About API-First Commerce]]> https://www.getelastic.com/four-things-you-may-not-know-about-api-first-commerce Wed, 19 Sep 2018 19:44:48 +0000 https://www.getelastic.com/four-things-you-may-not-know-about-api-first-commerce <![CDATA[Brands And The Decline Of Influencer Trust]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/HKVR-Qzsw80/brands-and-the-decline-of-influencer-trust.html Thu, 13 Sep 2018 07:10:37 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/HKVR-Qzsw80/brands-and-the-decline-of-influencer-trust.html <![CDATA[Brands Need To Adopt A Two-Way Creative Brief]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/irFAf1Wy0D4/brands-need-to-adopt-a-two-way-creative-brief.html Wed, 12 Sep 2018 07:10:21 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/irFAf1Wy0D4/brands-need-to-adopt-a-two-way-creative-brief.html <![CDATA[The Rising Value Of Brand Purpose In Private Equity]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ORqpkAEmONs/the-rising-value-of-brand-purpose-in-private-equity.html Tue, 11 Sep 2018 07:10:27 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ORqpkAEmONs/the-rising-value-of-brand-purpose-in-private-equity.html <![CDATA[Solving Brand Problems With Behavioral Science]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/LxNua4rQoVs/solving-brand-problems-with-behavioral-science.html Mon, 10 Sep 2018 07:10:32 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/LxNua4rQoVs/solving-brand-problems-with-behavioral-science.html