9rules Marketing Community http://9rules.com/marketing Content from the 9rules Marketing Community. en Sun, 19 Nov 2017 16:14:43 +0000 <![CDATA[The Internal Branding Mandate]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/NygEAmbE9s4/the-internal-branding-mandate.html Fri, 17 Nov 2017 08:10:12 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/NygEAmbE9s4/the-internal-branding-mandate.html <![CDATA[Top 3 Reasons Why 84% of Digital Transformation Projects Fail]]> http://www.getelastic.com/top-3-reasons-why-digital-transformation-projects-fail/ Thu, 16 Nov 2017 18:04:35 +0000 http://www.getelastic.com/top-3-reasons-why-digital-transformation-projects-fail/ <![CDATA[Brand Transparency Must Be Strategic]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ndGN8dPKLWo/brand-transparency-must-be-strategic.html Thu, 16 Nov 2017 08:10:25 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ndGN8dPKLWo/brand-transparency-must-be-strategic.html <![CDATA[Brand Positioning For Competitive Advantage]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/e9bp6STOojg/brand-positioning-for-competitive-advantage.html Wed, 15 Nov 2017 08:10:23 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/e9bp6STOojg/brand-positioning-for-competitive-advantage.html <![CDATA[How Emotion Drives Brand Choices And Decisions]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/_j1LwFFNOC4/how-emotion-drives-brand-choices-and-decisions.html Tue, 14 Nov 2017 08:10:45 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/_j1LwFFNOC4/how-emotion-drives-brand-choices-and-decisions.html <![CDATA[The Role Of Brand Recognition In Innovation]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/1ye3NZri6Zc/the-role-of-brand-recognition-in-innovation.html Mon, 13 Nov 2017 08:10:23 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/1ye3NZri6Zc/the-role-of-brand-recognition-in-innovation.html <![CDATA[Spying Brands Face A Reckoning]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/LkLR9n_01OQ/spying-brands-face-a-reckoning.html Fri, 10 Nov 2017 08:10:28 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/LkLR9n_01OQ/spying-brands-face-a-reckoning.html <![CDATA[How A Founder’s Mentality Propels Brands]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/DUQ2EpzCG9c/how-a-founders-mentality-propels-brands.html Thu, 09 Nov 2017 08:10:36 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/DUQ2EpzCG9c/how-a-founders-mentality-propels-brands.html <![CDATA[To Get Ahead with Customer Experience You Need Headless Commerce]]> http://www.getelastic.com/customer-experience-headless-commerce/ Wed, 08 Nov 2017 22:08:30 +0000 http://www.getelastic.com/customer-experience-headless-commerce/ <![CDATA[Brand Innovation: 5 Rules For Failure]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/7l3r8fJg7v4/brand-innovation-5-rules-for-failure.html Wed, 08 Nov 2017 08:10:16 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/7l3r8fJg7v4/brand-innovation-5-rules-for-failure.html <![CDATA[Using Glamour To Build Brands]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/qrsoXvpWh48/using-glamour-to-build-brands.html Tue, 07 Nov 2017 08:10:40 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/qrsoXvpWh48/using-glamour-to-build-brands.html <![CDATA[Long Term Thinking Drives Brand Competitiveness]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/vfesUf6VlU8/long-term-thinking-drives-brand-competitiveness.html Mon, 06 Nov 2017 08:10:03 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/vfesUf6VlU8/long-term-thinking-drives-brand-competitiveness.html <![CDATA[Brands Must Accept The Fate Of The TV Spot]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/obSp4XLHQ4Y/brands-must-accept-the-fate-of-the-tv-spot.html Fri, 03 Nov 2017 07:10:08 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/obSp4XLHQ4Y/brands-must-accept-the-fate-of-the-tv-spot.html <![CDATA[Brand Awareness vs. Purchase Funnel Awareness]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/_UkziUwIlQE/brand-awareness-vs-purchase-funnel-awareness.html Thu, 02 Nov 2017 07:10:07 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/_UkziUwIlQE/brand-awareness-vs-purchase-funnel-awareness.html <![CDATA[FEAR: The Ultimate Brand Builder?]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/qQ2E8s64ZJg/fear-the-ultimate-brand-builder.html Mon, 30 Oct 2017 07:10:53 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/qQ2E8s64ZJg/fear-the-ultimate-brand-builder.html <![CDATA[3 Brand Lessons From Stranger Things]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ME_hzZfZr38/3-brand-lessons-from-stranger-things.html Thu, 26 Oct 2017 07:10:30 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/ME_hzZfZr38/3-brand-lessons-from-stranger-things.html <![CDATA[Digital commerce is playing a pivotal role in customer experience strategies.]]> http://www.getelastic.com/emerging-digital-commerce-5-rising-technologies/ Wed, 25 Oct 2017 20:39:58 +0000 http://www.getelastic.com/emerging-digital-commerce-5-rising-technologies/ <![CDATA[Building Brands On Cultural Values]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/BIbbrui0HZc/building-brands-on-cultural-values.html Wed, 25 Oct 2017 07:10:34 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/BIbbrui0HZc/building-brands-on-cultural-values.html <![CDATA[Fixing A Poorly Performing Brand Culture]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/jkEg0Mnu5ow/fixing-a-poorly-performing-brand-culture.html Mon, 23 Oct 2017 07:10:58 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/jkEg0Mnu5ow/fixing-a-poorly-performing-brand-culture.html <![CDATA[9 Strategies For Manipulating Brand Benefits]]> http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/hWFMYLY78Qg/9-strategies-for-manipulating-brand-benefits.html Fri, 20 Oct 2017 07:10:09 +0000 http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/hWFMYLY78Qg/9-strategies-for-manipulating-brand-benefits.html