ClipsAre Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs
First Clipped on Jul. 22, 2008
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How worthless are these ads? Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15 cents per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5 cents per thousand ad impressions (CPMs). Back in January, Lookery was offering 12.5 cents per ad impression. So that means Lookery has cut its ad rates nearly in half.
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