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“Marketing is what you do when your product is no good” - Edwin Land

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Atari Creator Says Games Fertile Ground for Marketers

First Clipped on Jul. 11, 2008

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Nolan Bushnell, who as the father of Atari is considered by many to be the godfather of video games, believes every advertiser should have a significant amount of money targeted at the casual video-gaming space. Mr. Bushnell now serves as chairman of the board for NeoEdge, which created the NeoArm ad-enabling technology and the NeoAds advertising network.

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